I had a look on WGSN at their visionary board, I read almost every vision for A/W 17/18 and was really glad to see the direction beauty looks to be taking. Organic and natural products are in high demand with consumers wanting more honest and transparency from leading brands.
I came across the slow beauty manifesto and reading this was like seeing the light. I have been finding it impossible to effortlessly explain my project concept to others, this beauty buzz article was really helpful for me, it has given me more confidence in my project idea, as it time I feel like people jut don't get it and don't understand why I would want to chose something like this for my FMP
I wish I had seen this when writing for my proposal but I stayed in the visionary section, only now have I ventured all over WGSN.
I could not have put it better myself...
It really bugs me when when people talk about organic beauty in the sense that regular beauty products won't kill you. I think having ingredients like formaldehyde in products is surely enough to even consider they might not be as safe as first thought. But then again the majority of these people don't have a skin condition to consider when putting all these chemicals over the body.
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