Objective
To develop a natural and organic
beauty and wellbeing blog that promotes positivity and wellness through
holistic approaches, such as aromatherapy, crystal healing and spirituality. The
promotion of ethical brands taking corporate social responsibility will be a
key feature in demonstrating a conscious approach to consumerism; Environmental
issues and health concerns are at the forefront.
Still life features as the main
visual imagery alongside beauty content, natural form is embraced and ideal beauty
standards rejected. Transparency is essential.
Roles
- Creative director
- Photographer & post production
- Web designer
- Social media manager
- Writer
Work-through
Start by sourcing and purchasing props, make a call sheet
with potential models, photographers, web designers and make-up artists. Start
designing website and test shooting, make decisions about articles and blog
content.
Consider social media platforms to support the blog,
including an Instagram page to be launched before the blog for promotion.
Continue photographing still life imagery and arrange photo-shoots. Write
articles and continue web design, retouching images when required. Plan and shoot beauty images, leaving time
to re-shoot if necessary. Finalise articles, web design, and social media.
Launch site…
Final Products
- Online blog
- Social media platforms i.e Instagram, pinterest, twitter, tumblr
Criteria for
Success
The online blog
and social media accounts showcase my professional skills as a designer,
photographer and potential employee. The aesthetic is simple yet maintains a
high design standard.
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