This is it...

The Final Major Project Development & Evaluation brief was introduced today and I met my mentor group, which I am pleased with. I am also happy to be in Emma’s mentor group as I like her teaching style and find her very easy to talk ideas with.

I feel positive about the reflective journal, as we were able to look at past examples around the table in our groups, I feel I can achieve the reflective writing style but at the same time feel apprehensive about keeping up to date with the entries- especially after busy days. This is something I really need to be organised with as my time management has let me down in the past.

I enjoyed hearing my peers concepts and ideas for their projects; I look forward to seeing the developments they make as well as what I produce.

I am bursting with ideas and cannot wait to get started with the project, though I am busy with the writing of my dissertation I feel confident I can manage the two projects along side one another. I made the conscious decision to base my projects on the same concept of organic and natural beauty in an attempt to benefit my studies, as previously I have struggled to multitask and think this is the best option for me to succeed. 

in the first meeting today we all gave an over view of our projects, I have been given some home work to look at still life imagery. I am excited to get started and be inspired...

The Brief

Objective

To develop a natural and organic beauty and wellbeing blog that promotes positivity and wellness through holistic approaches, such as aromatherapy, crystal healing and spirituality. The promotion of ethical brands taking corporate social responsibility will be a key feature in demonstrating a conscious approach to consumerism; Environmental issues and health concerns are at the forefront.

Still life features as the main visual imagery alongside beauty content, natural form is embraced and ideal beauty standards rejected. Transparency is essential.

Roles

• Creative director
• Photographer & post production
• Web designer
• Social media manager
• Writer

Work-through

Start by sourcing and purchasing props, make a call sheet with potential models, photographers, web designers and make-up artists. Start designing website and test shooting, make decisions about articles and blog content.

Consider social media platforms to support the blog, including an Instagram page to be launched before the blog for promotion. Continue photographing still life imagery and arrange photo-shoots. Write articles and continue web design, retouching images when required. Plan and shoot beauty images, leaving time to re-shoot if necessary. Finalise articles, web design, and social media. Launch site…

Final Products

• Online blog
• Social media platforms i.e Instagram, pinterest, twitter, tumblr

Criteria for Success

The online blog and social media accounts showcase my professional skills as a designer, photographer and potential employee. The aesthetic is simple yet maintains a high design standard.